Guiding Communication Efforts in Kenya and East Africa
The USAID Kenya and East Africa Mission holds a critical position in a region experiencing growing public and private foreign investment and U.S. government initiatives, with a portfolio of more than $577 million and almost 270 activities.
Building upon our successful work on the USAID-funded Kenya Support Project, we are leveraging our deep experience in East Africa, and understanding of the bridge between international development and strategic communications to provide flexible, on-demand public outreach and communications support to USAID’s Development, Outreach and Communications (DOC) officers.
The Kenya DOC Support contact helps the Mission with an extensive process on the Journey to Self-Reliance. We have worked with USAID to engage with new audiences to extract information and ideas around the biggest challenges and effective solutions. This has included organizing and facilitating the participation of Kenyans from all walks of life in community events focused on the Annual Performance Statement process.
In addition, we are helping USAID to facilitate similar conversations and input into the revised country strategy or CDCS. We are committed to increasing the visibility of U.S. Government assistance in the region by expanding the Mission’s strategic leadership and developing and leading training opportunities for nearly 50 communicators from implementing partner organizations, internal communicators, senior leadership and technical and field staff.
These activities complement our ongoing support to create content for highly successful social media channels, annual reports, county brochures and more, as well as to conduct media monitoring and provide photography and videography services. We have greatly expanded the Mission’s social media presence. The USAID/Kenya Facebook page consistently ranks among the top 10 most active USAID Mission pages with more than 280,000 followers.
Collaboration, learning and adapting (CLA) is a central feature of this support, as our team integrates best practices from USAID and U.S. government communicators around the world. Our efforts to assist the mission in developing and implementing an achievable, yet ambitious communications strategy are grounded in an innovative communications-oriented performance monitoring plan (PMP) to measure the effectiveness of products and services.